diff --git a/wlauto/devices/android/juno/__init__.py b/wlauto/devices/android/juno/__init__.py
index de54ec0d..55f81fee 100644
--- a/wlauto/devices/android/juno/__init__.py
+++ b/wlauto/devices/android/juno/__init__.py
@@ -26,6 +26,7 @@ from wlauto.exceptions import DeviceError
 from wlauto.utils.serial_port import open_serial_connection, pulse_dtr
 from wlauto.utils.android import adb_connect, adb_disconnect, adb_list_devices
 from wlauto.utils.uefi import UefiMenu, UefiConfig
+from wlauto.utils.uboot import UbootMenu
 
 
 AUTOSTART_MESSAGE = 'Press Enter to stop auto boot...'
@@ -59,6 +60,9 @@ class Juno(BigLittleDevice):
         Parameter('core_names', default=['a53', 'a53', 'a53', 'a53', 'a57', 'a57'], override=True),
         Parameter('core_clusters', default=[0, 0, 0, 0, 1, 1], override=True),
 
+        Parameter('bootloader', default='uefi', allowed_values=['uefi', 'u-boot'],
+                  description="""Bootloader used on the device."""),
+
         # VExpress flasher expects a device to have these:
         Parameter('uefi_entry', default='WA',
                   description='The name of the entry to use (will be created if does not exist).'),
@@ -84,6 +88,27 @@ class Juno(BigLittleDevice):
     def boot(self, **kwargs):
         self.logger.debug('Resetting the device.')
         self.reset()
+        if self.bootloader == 'uefi':
+            self._boot_via_uefi()
+        else:
+            self._boot_via_uboot(**kwargs)
+
+    def _boot_via_uboot(self, **kwargs):
+        if not kwargs:
+            # Standard linaro configuration will proceed directly to the kernel
+            return
+        with open_serial_connection(port=self.port,
+                                    baudrate=self.baudrate,
+                                    timeout=self.timeout,
+                                    init_dtr=0) as target:
+            menu = UbootMenu(target)
+            self.logger.debug('Waiting for U-Boot prompt...')
+            menu.open(timeout=120)
+            for var, value in kwargs.iteritems():
+                menu.setenv(var, value)
+            menu.boot()
+
+    def _boot_via_uefi(self):
         with open_serial_connection(port=self.port,
                                     baudrate=self.baudrate,
                                     timeout=self.timeout,
@@ -109,7 +134,7 @@ class Juno(BigLittleDevice):
                                             baudrate=self.baudrate,
                                             init_dtr=0) as target:
                     target.sendline('')
-                    self.logger.debug('Waiting for android prompt.')
+                    self.logger.debug('Waiting for the Android prompt.')
                     target.expect(self.android_prompt)
 
                     self.logger.debug('Waiting for IP address...')
diff --git a/wlauto/utils/serial_port.py b/wlauto/utils/serial_port.py
index 51b55189..fa1239da 100644
--- a/wlauto/utils/serial_port.py
+++ b/wlauto/utils/serial_port.py
@@ -54,25 +54,7 @@ def pulse_dtr(conn, state=True, duration=0.1):
     conn.setDTR(not state)
 
 
-@contextmanager
-def open_serial_connection(timeout, get_conn=False, init_dtr=None, *args, **kwargs):
-    """
-    Opens a serial connection to a device.
-
-    :param timeout: timeout for the fdpexpect spawn object.
-    :param conn: ``bool`` that specfies whether the underlying connection
-                 object should be yielded as well.
-    :param init_dtr: specifies the initial DTR state stat should be set.
-
-    All arguments are passed into the __init__ of serial.Serial. See
-    pyserial documentation for details:
-
-        http://pyserial.sourceforge.net/pyserial_api.html#serial.Serial
-
-    :returns: a pexpect spawn object connected to the device.
-              See: http://pexpect.sourceforge.net/pexpect.html
-
-    """
+def get_connection(timeout, init_dtr=None, *args, **kwargs):
     if init_dtr is not None:
         kwargs['dsrdtr'] = True
     try:
@@ -99,6 +81,29 @@ def open_serial_connection(timeout, get_conn=False, init_dtr=None, *args, **kwar
         time.sleep(0.1)
 
     target.sendline = sendline
+    return target, conn
+
+
+@contextmanager
+def open_serial_connection(timeout, get_conn=False, init_dtr=None, *args, **kwargs):
+    """
+    Opens a serial connection to a device.
+
+    :param timeout: timeout for the fdpexpect spawn object.
+    :param conn: ``bool`` that specfies whether the underlying connection
+                 object should be yielded as well.
+    :param init_dtr: specifies the initial DTR state stat should be set.
+
+    All arguments are passed into the __init__ of serial.Serial. See
+    pyserial documentation for details:
+
+        http://pyserial.sourceforge.net/pyserial_api.html#serial.Serial
+
+    :returns: a pexpect spawn object connected to the device.
+              See: http://pexpect.sourceforge.net/pexpect.html
+
+    """
+    target, conn = get_connection(timeout, init_dtr=init_dtr, *args, **kwargs)
 
     if get_conn:
         yield target, conn