diff --git a/esphome/components/esp32_improv/esp32_improv_component.cpp b/esphome/components/esp32_improv/esp32_improv_component.cpp
index ff150a3d69..d41094fda1 100644
--- a/esphome/components/esp32_improv/esp32_improv_component.cpp
+++ b/esphome/components/esp32_improv/esp32_improv_component.cpp
@@ -256,6 +256,7 @@ void ESP32ImprovComponent::start() {
 
   ESP_LOGD(TAG, "Setting Improv to start");
   this->should_start_ = true;
+  this->enable_loop();
 }
 
 void ESP32ImprovComponent::stop() {