diff --git a/esphome/components/nextion/nextion_upload.cpp b/esphome/components/nextion/nextion_upload.cpp
index c47b393f99..7ddd7a2f08 100644
--- a/esphome/components/nextion/nextion_upload.cpp
+++ b/esphome/components/nextion/nextion_upload.cpp
@@ -11,7 +11,10 @@ static const char *const TAG = "nextion.upload";
 bool Nextion::upload_end_(bool successful) {
   if (successful) {
     ESP_LOGD(TAG, "Upload successful");
-    delay(1500);  // NOLINT
+    for (uint8_t i = 0; i <= 5; i++) {
+      delay(1000);     // NOLINT
+      App.feed_wdt();  // Feed the watchdog timer.
+    }
     App.safe_reboot();
   } else {
     ESP_LOGE(TAG, "Upload failed");