diff --git a/esphome/components/esp32_ble/ble_advertising.cpp b/esphome/components/esp32_ble/ble_advertising.cpp
index f215fb48a3..92270124dd 100644
--- a/esphome/components/esp32_ble/ble_advertising.cpp
+++ b/esphome/components/esp32_ble/ble_advertising.cpp
@@ -7,6 +7,8 @@
 namespace esphome {
 namespace esp32_ble {
 
+static const char *const TAG = "esp32_ble";
+
 BLEAdvertising::BLEAdvertising() {
   this->advertising_data_.set_scan_rsp = false;
   this->advertising_data_.include_name = true;
diff --git a/esphome/components/esp32_ble/ble_uuid.cpp b/esphome/components/esp32_ble/ble_uuid.cpp
index cb0b99c62b..0de938d9a8 100644
--- a/esphome/components/esp32_ble/ble_uuid.cpp
+++ b/esphome/components/esp32_ble/ble_uuid.cpp
@@ -5,6 +5,8 @@
 namespace esphome {
 namespace esp32_ble {
 
+static const char *const TAG = "esp32_ble";
+
 ESPBTUUID::ESPBTUUID() : uuid_() {}
 ESPBTUUID ESPBTUUID::from_uint16(uint16_t uuid) {
   ESPBTUUID ret;