diff --git a/esphome/components/api/user_services.h b/esphome/components/api/user_services.h
index 170a2f7090..dba2d055bf 100644
--- a/esphome/components/api/user_services.h
+++ b/esphome/components/api/user_services.h
@@ -25,8 +25,8 @@ template<typename T> enums::ServiceArgType to_service_arg_type();
 
 template<typename... Ts> class UserServiceBase : public UserServiceDescriptor {
  public:
-  UserServiceBase(const std::string &name, const std::array<std::string, sizeof...(Ts)> &arg_names)
-      : name_(name), arg_names_(arg_names) {
+  UserServiceBase(std::string name, const std::array<std::string, sizeof...(Ts)> &arg_names)
+      : name_(std::move(name)), arg_names_(arg_names) {
     this->key_ = fnv1_hash(this->name_);
   }