diff --git a/esphome/core/helpers.cpp b/esphome/core/helpers.cpp
index 103173095b..4e8caeae99 100644
--- a/esphome/core/helpers.cpp
+++ b/esphome/core/helpers.cpp
@@ -259,10 +259,15 @@ bool random_bytes(uint8_t *data, size_t len) {
 bool str_equals_case_insensitive(const std::string &a, const std::string &b) {
   return strcasecmp(a.c_str(), b.c_str()) == 0;
 }
+#if ESP_IDF_VERSION_MAJOR >= 5
+bool str_startswith(const std::string &str, const std::string &start) { return str.starts_with(start); }
+bool str_endswith(const std::string &str, const std::string &end) { return str.ends_with(end); }
+#else
 bool str_startswith(const std::string &str, const std::string &start) { return str.rfind(start, 0) == 0; }
 bool str_endswith(const std::string &str, const std::string &end) {
   return str.rfind(end) == (str.size() - end.size());
 }
+#endif
 std::string str_truncate(const std::string &str, size_t length) {
   return str.length() > length ? str.substr(0, length) : str;
 }