diff --git a/esphome/components/mqtt/mqtt_alarm_control_panel.cpp b/esphome/components/mqtt/mqtt_alarm_control_panel.cpp
index 715e6feed8..fbdc6dce23 100644
--- a/esphome/components/mqtt/mqtt_alarm_control_panel.cpp
+++ b/esphome/components/mqtt/mqtt_alarm_control_panel.cpp
@@ -119,7 +119,8 @@ bool MQTTAlarmControlPanelComponent::publish_state() {
     default:
       state_s = "unknown";
   }
-  return this->publish(this->get_state_topic_(), state_s);
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish(this->get_state_topic_to_(topic_buf), state_s);
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_binary_sensor.cpp b/esphome/components/mqtt/mqtt_binary_sensor.cpp
index 7cbb5dcc0e..75995f61e0 100644
--- a/esphome/components/mqtt/mqtt_binary_sensor.cpp
+++ b/esphome/components/mqtt/mqtt_binary_sensor.cpp
@@ -52,8 +52,9 @@ bool MQTTBinarySensorComponent::publish_state(bool state) {
   if (this->binary_sensor_->is_status_binary_sensor())
     return true;
 
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
   const char *state_s = state ? "ON" : "OFF";
-  return this->publish(this->get_state_topic_(), state_s);
+  return this->publish(this->get_state_topic_to_(topic_buf), state_s);
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_component.cpp b/esphome/components/mqtt/mqtt_component.cpp
index 7607a4e817..aec6140e3f 100644
--- a/esphome/components/mqtt/mqtt_component.cpp
+++ b/esphome/components/mqtt/mqtt_component.cpp
@@ -132,17 +132,29 @@ std::string MQTTComponent::get_command_topic_() const {
 }
 
 bool MQTTComponent::publish(const std::string &topic, const std::string &payload) {
-  return this->publish(topic, payload.data(), payload.size());
+  return this->publish(topic.c_str(), payload.data(), payload.size());
 }
 
 bool MQTTComponent::publish(const std::string &topic, const char *payload, size_t payload_length) {
-  if (topic.empty())
+  return this->publish(topic.c_str(), payload, payload_length);
+}
+
+bool MQTTComponent::publish(const char *topic, const char *payload, size_t payload_length) {
+  if (topic[0] == '\0')
     return false;
   return global_mqtt_client->publish(topic, payload, payload_length, this->qos_, this->retain_);
 }
 
+bool MQTTComponent::publish(const char *topic, const char *payload) {
+  return this->publish(topic, payload, strlen(payload));
+}
+
 bool MQTTComponent::publish_json(const std::string &topic, const json::json_build_t &f) {
-  if (topic.empty())
+  return this->publish_json(topic.c_str(), f);
+}
+
+bool MQTTComponent::publish_json(const char *topic, const json::json_build_t &f) {
+  if (topic[0] == '\0')
     return false;
   return global_mqtt_client->publish_json(topic, f, this->qos_, this->retain_);
 }
diff --git a/esphome/components/mqtt/mqtt_component.h b/esphome/components/mqtt/mqtt_component.h
index 1a5e6db3af..304a2c0d0e 100644
--- a/esphome/components/mqtt/mqtt_component.h
+++ b/esphome/components/mqtt/mqtt_component.h
@@ -157,6 +157,38 @@ class MQTTComponent : public Component {
    */
   bool publish(const std::string &topic, const char *payload, size_t payload_length);
 
+  /** Send a MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as C string.
+   * @param payload The payload buffer.
+   * @param payload_length The length of the payload.
+   */
+  bool publish(const char *topic, const char *payload, size_t payload_length);
+
+  /** Send a MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as StringRef (for use with get_state_topic_to_()).
+   * @param payload The payload buffer.
+   * @param payload_length The length of the payload.
+   */
+  bool publish(StringRef topic, const char *payload, size_t payload_length) {
+    return this->publish(topic.c_str(), payload, payload_length);
+  }
+
+  /** Send a MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as C string.
+   * @param payload The null-terminated payload.
+   */
+  bool publish(const char *topic, const char *payload);
+
+  /** Send a MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as StringRef (for use with get_state_topic_to_()).
+   * @param payload The null-terminated payload.
+   */
+  bool publish(StringRef topic, const char *payload) { return this->publish(topic.c_str(), payload); }
+
   /** Construct and send a JSON MQTT message.
    *
    * @param topic The topic.
@@ -164,6 +196,20 @@ class MQTTComponent : public Component {
    */
   bool publish_json(const std::string &topic, const json::json_build_t &f);
 
+  /** Construct and send a JSON MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as C string.
+   * @param f The Json Message builder.
+   */
+  bool publish_json(const char *topic, const json::json_build_t &f);
+
+  /** Construct and send a JSON MQTT message (no heap allocation for topic).
+   *
+   * @param topic The topic as StringRef (for use with get_state_topic_to_()).
+   * @param f The Json Message builder.
+   */
+  bool publish_json(StringRef topic, const json::json_build_t &f) { return this->publish_json(topic.c_str(), f); }
+
   /** Subscribe to a MQTT topic.
    *
    * @param topic The topic. Wildcards are currently not supported.
diff --git a/esphome/components/mqtt/mqtt_cover.cpp b/esphome/components/mqtt/mqtt_cover.cpp
index 493514c8fb..d5bd13869a 100644
--- a/esphome/components/mqtt/mqtt_cover.cpp
+++ b/esphome/components/mqtt/mqtt_cover.cpp
@@ -115,7 +115,8 @@ bool MQTTCoverComponent::publish_state() {
                         : this->cover_->position == COVER_OPEN                       ? "open"
                         : traits.get_supports_position()                             ? "open"
                                                                                      : "unknown";
-  if (!this->publish(this->get_state_topic_(), state_s))
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  if (!this->publish(this->get_state_topic_to_(topic_buf), state_s))
     success = false;
   return success;
 }
diff --git a/esphome/components/mqtt/mqtt_date.cpp b/esphome/components/mqtt/mqtt_date.cpp
index cbe4045486..c422bb3058 100644
--- a/esphome/components/mqtt/mqtt_date.cpp
+++ b/esphome/components/mqtt/mqtt_date.cpp
@@ -53,7 +53,8 @@ bool MQTTDateComponent::send_initial_state() {
   }
 }
 bool MQTTDateComponent::publish_state(uint16_t year, uint8_t month, uint8_t day) {
-  return this->publish_json(this->get_state_topic_(), [year, month, day](JsonObject root) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf), [year, month, day](JsonObject root) {
     // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
     root[ESPHOME_F("year")] = year;
     root[ESPHOME_F("month")] = month;
diff --git a/esphome/components/mqtt/mqtt_datetime.cpp b/esphome/components/mqtt/mqtt_datetime.cpp
index f7b4ef0685..1492abd011 100644
--- a/esphome/components/mqtt/mqtt_datetime.cpp
+++ b/esphome/components/mqtt/mqtt_datetime.cpp
@@ -66,15 +66,17 @@ bool MQTTDateTimeComponent::send_initial_state() {
 }
 bool MQTTDateTimeComponent::publish_state(uint16_t year, uint8_t month, uint8_t day, uint8_t hour, uint8_t minute,
                                           uint8_t second) {
-  return this->publish_json(this->get_state_topic_(), [year, month, day, hour, minute, second](JsonObject root) {
-    // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
-    root[ESPHOME_F("year")] = year;
-    root[ESPHOME_F("month")] = month;
-    root[ESPHOME_F("day")] = day;
-    root[ESPHOME_F("hour")] = hour;
-    root[ESPHOME_F("minute")] = minute;
-    root[ESPHOME_F("second")] = second;
-  });
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf),
+                            [year, month, day, hour, minute, second](JsonObject root) {
+                              // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
+                              root[ESPHOME_F("year")] = year;
+                              root[ESPHOME_F("month")] = month;
+                              root[ESPHOME_F("day")] = day;
+                              root[ESPHOME_F("hour")] = hour;
+                              root[ESPHOME_F("minute")] = minute;
+                              root[ESPHOME_F("second")] = second;
+                            });
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_event.cpp b/esphome/components/mqtt/mqtt_event.cpp
index 42fbc1eabd..37d5c2551a 100644
--- a/esphome/components/mqtt/mqtt_event.cpp
+++ b/esphome/components/mqtt/mqtt_event.cpp
@@ -44,7 +44,8 @@ void MQTTEventComponent::dump_config() {
 }
 
 bool MQTTEventComponent::publish_event_(const std::string &event_type) {
-  return this->publish_json(this->get_state_topic_(), [event_type](JsonObject root) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf), [event_type](JsonObject root) {
     // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
     root[MQTT_EVENT_TYPE] = event_type;
   });
diff --git a/esphome/components/mqtt/mqtt_fan.cpp b/esphome/components/mqtt/mqtt_fan.cpp
index 0909090023..c9791fb0f1 100644
--- a/esphome/components/mqtt/mqtt_fan.cpp
+++ b/esphome/components/mqtt/mqtt_fan.cpp
@@ -158,9 +158,10 @@ void MQTTFanComponent::send_discovery(JsonObject root, mqtt::SendDiscoveryConfig
   }
 }
 bool MQTTFanComponent::publish_state() {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
   const char *state_s = this->state_->state ? "ON" : "OFF";
   ESP_LOGD(TAG, "'%s' Sending state %s.", this->state_->get_name().c_str(), state_s);
-  this->publish(this->get_state_topic_(), state_s);
+  this->publish(this->get_state_topic_to_(topic_buf), state_s);
   bool failed = false;
   if (this->state_->get_traits().supports_direction()) {
     bool success = this->publish(this->get_direction_state_topic(),
diff --git a/esphome/components/mqtt/mqtt_light.cpp b/esphome/components/mqtt/mqtt_light.cpp
index e43cb63f4f..3e3537fa5c 100644
--- a/esphome/components/mqtt/mqtt_light.cpp
+++ b/esphome/components/mqtt/mqtt_light.cpp
@@ -34,7 +34,8 @@ void MQTTJSONLightComponent::on_light_remote_values_update() {
 MQTTJSONLightComponent::MQTTJSONLightComponent(LightState *state) : state_(state) {}
 
 bool MQTTJSONLightComponent::publish_state_() {
-  return this->publish_json(this->get_state_topic_(), [this](JsonObject root) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf), [this](JsonObject root) {
     // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
     LightJSONSchema::dump_json(*this->state_, root);
   });
diff --git a/esphome/components/mqtt/mqtt_lock.cpp b/esphome/components/mqtt/mqtt_lock.cpp
index 43ef60bdf4..96c9397da8 100644
--- a/esphome/components/mqtt/mqtt_lock.cpp
+++ b/esphome/components/mqtt/mqtt_lock.cpp
@@ -47,13 +47,14 @@ void MQTTLockComponent::send_discovery(JsonObject root, mqtt::SendDiscoveryConfi
 bool MQTTLockComponent::send_initial_state() { return this->publish_state(); }
 
 bool MQTTLockComponent::publish_state() {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
 #ifdef USE_STORE_LOG_STR_IN_FLASH
   char buf[LOCK_STATE_STR_SIZE];
   strncpy_P(buf, (PGM_P) lock_state_to_string(this->lock_->state), sizeof(buf) - 1);
   buf[sizeof(buf) - 1] = '\0';
-  return this->publish(this->get_state_topic_(), buf);
+  return this->publish(this->get_state_topic_to_(topic_buf), buf);
 #else
-  return this->publish(this->get_state_topic_(), LOG_STR_ARG(lock_state_to_string(this->lock_->state)));
+  return this->publish(this->get_state_topic_to_(topic_buf), LOG_STR_ARG(lock_state_to_string(this->lock_->state)));
 #endif
 }
 
diff --git a/esphome/components/mqtt/mqtt_number.cpp b/esphome/components/mqtt/mqtt_number.cpp
index a014096c5f..7dc93eee0c 100644
--- a/esphome/components/mqtt/mqtt_number.cpp
+++ b/esphome/components/mqtt/mqtt_number.cpp
@@ -74,9 +74,10 @@ bool MQTTNumberComponent::send_initial_state() {
   }
 }
 bool MQTTNumberComponent::publish_state(float value) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
   char buffer[64];
-  buf_append_printf(buffer, sizeof(buffer), 0, "%f", value);
-  return this->publish(this->get_state_topic_(), buffer);
+  size_t len = buf_append_printf(buffer, sizeof(buffer), 0, "%f", value);
+  return this->publish(this->get_state_topic_to_(topic_buf), buffer, len);
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_select.cpp b/esphome/components/mqtt/mqtt_select.cpp
index 2d830998ec..25fd813496 100644
--- a/esphome/components/mqtt/mqtt_select.cpp
+++ b/esphome/components/mqtt/mqtt_select.cpp
@@ -50,7 +50,8 @@ bool MQTTSelectComponent::send_initial_state() {
   }
 }
 bool MQTTSelectComponent::publish_state(const std::string &value) {
-  return this->publish(this->get_state_topic_(), value);
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish(this->get_state_topic_to_(topic_buf), value.data(), value.size());
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_sensor.cpp b/esphome/components/mqtt/mqtt_sensor.cpp
index f136b82355..e83eab6732 100644
--- a/esphome/components/mqtt/mqtt_sensor.cpp
+++ b/esphome/components/mqtt/mqtt_sensor.cpp
@@ -79,12 +79,13 @@ bool MQTTSensorComponent::send_initial_state() {
   }
 }
 bool MQTTSensorComponent::publish_state(float value) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
   if (mqtt::global_mqtt_client->is_publish_nan_as_none() && std::isnan(value))
-    return this->publish(this->get_state_topic_(), "None", 4);
+    return this->publish(this->get_state_topic_to_(topic_buf), "None", 4);
   int8_t accuracy = this->sensor_->get_accuracy_decimals();
   char buf[VALUE_ACCURACY_MAX_LEN];
   size_t len = value_accuracy_to_buf(buf, value, accuracy);
-  return this->publish(this->get_state_topic_(), buf, len);
+  return this->publish(this->get_state_topic_to_(topic_buf), buf, len);
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_switch.cpp b/esphome/components/mqtt/mqtt_switch.cpp
index a985ec66be..70cd03a4eb 100644
--- a/esphome/components/mqtt/mqtt_switch.cpp
+++ b/esphome/components/mqtt/mqtt_switch.cpp
@@ -52,8 +52,9 @@ void MQTTSwitchComponent::send_discovery(JsonObject root, mqtt::SendDiscoveryCon
 bool MQTTSwitchComponent::send_initial_state() { return this->publish_state(this->switch_->state); }
 
 bool MQTTSwitchComponent::publish_state(bool state) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
   const char *state_s = state ? "ON" : "OFF";
-  return this->publish(this->get_state_topic_(), state_s);
+  return this->publish(this->get_state_topic_to_(topic_buf), state_s);
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_text.cpp b/esphome/components/mqtt/mqtt_text.cpp
index fed9224b42..16293c0603 100644
--- a/esphome/components/mqtt/mqtt_text.cpp
+++ b/esphome/components/mqtt/mqtt_text.cpp
@@ -53,7 +53,8 @@ bool MQTTTextComponent::send_initial_state() {
   }
 }
 bool MQTTTextComponent::publish_state(const std::string &value) {
-  return this->publish(this->get_state_topic_(), value);
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish(this->get_state_topic_to_(topic_buf), value.data(), value.size());
 }
 
 }  // namespace esphome::mqtt
diff --git a/esphome/components/mqtt/mqtt_text_sensor.cpp b/esphome/components/mqtt/mqtt_text_sensor.cpp
index 5346923b41..a6b9f90b68 100644
--- a/esphome/components/mqtt/mqtt_text_sensor.cpp
+++ b/esphome/components/mqtt/mqtt_text_sensor.cpp
@@ -31,7 +31,10 @@ void MQTTTextSensor::dump_config() {
   LOG_MQTT_COMPONENT(true, false);
 }
 
-bool MQTTTextSensor::publish_state(const std::string &value) { return this->publish(this->get_state_topic_(), value); }
+bool MQTTTextSensor::publish_state(const std::string &value) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish(this->get_state_topic_to_(topic_buf), value.data(), value.size());
+}
 bool MQTTTextSensor::send_initial_state() {
   if (this->sensor_->has_state()) {
     return this->publish_state(this->sensor_->state);
diff --git a/esphome/components/mqtt/mqtt_time.cpp b/esphome/components/mqtt/mqtt_time.cpp
index 8749c3b59e..be391ce88c 100644
--- a/esphome/components/mqtt/mqtt_time.cpp
+++ b/esphome/components/mqtt/mqtt_time.cpp
@@ -53,7 +53,8 @@ bool MQTTTimeComponent::send_initial_state() {
   }
 }
 bool MQTTTimeComponent::publish_state(uint8_t hour, uint8_t minute, uint8_t second) {
-  return this->publish_json(this->get_state_topic_(), [hour, minute, second](JsonObject root) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf), [hour, minute, second](JsonObject root) {
     // NOLINTNEXTLINE(clang-analyzer-cplusplus.NewDeleteLeaks) false positive with ArduinoJson
     root[ESPHOME_F("hour")] = hour;
     root[ESPHOME_F("minute")] = minute;
diff --git a/esphome/components/mqtt/mqtt_update.cpp b/esphome/components/mqtt/mqtt_update.cpp
index 99e0c85509..c01fb9e52e 100644
--- a/esphome/components/mqtt/mqtt_update.cpp
+++ b/esphome/components/mqtt/mqtt_update.cpp
@@ -28,7 +28,8 @@ void MQTTUpdateComponent::setup() {
 }
 
 bool MQTTUpdateComponent::publish_state() {
-  return this->publish_json(this->get_state_topic_(), [this](JsonObject root) {
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  return this->publish_json(this->get_state_topic_to_(topic_buf), [this](JsonObject root) {
     root[ESPHOME_F("installed_version")] = this->update_->update_info.current_version;
     root[ESPHOME_F("latest_version")] = this->update_->update_info.latest_version;
     root[ESPHOME_F("title")] = this->update_->update_info.title;
diff --git a/esphome/components/mqtt/mqtt_valve.cpp b/esphome/components/mqtt/mqtt_valve.cpp
index 8e66a69c6f..2e100823bf 100644
--- a/esphome/components/mqtt/mqtt_valve.cpp
+++ b/esphome/components/mqtt/mqtt_valve.cpp
@@ -84,7 +84,8 @@ bool MQTTValveComponent::publish_state() {
                         : this->valve_->position == VALVE_OPEN                       ? "open"
                         : traits.get_supports_position()                             ? "open"
                                                                                      : "unknown";
-  if (!this->publish(this->get_state_topic_(), state_s))
+  char topic_buf[MQTT_DEFAULT_TOPIC_MAX_LEN];
+  if (!this->publish(this->get_state_topic_to_(topic_buf), state_s))
     success = false;
   return success;
 }