diff --git a/esphome/components/nrf52/__init__.py b/esphome/components/nrf52/__init__.py
index e75bf8192c..c388bb0f5e 100644
--- a/esphome/components/nrf52/__init__.py
+++ b/esphome/components/nrf52/__init__.py
@@ -2,10 +2,13 @@ from __future__ import annotations
 
 from pathlib import Path
 
+from esphome import pins
 import esphome.codegen as cg
 from esphome.components.zephyr import (
     copy_files as zephyr_copy_files,
     zephyr_add_pm_static,
+    zephyr_add_prj_conf,
+    zephyr_data,
     zephyr_set_core_data,
     zephyr_to_code,
 )
@@ -18,6 +21,8 @@ import esphome.config_validation as cv
 from esphome.const import (
     CONF_BOARD,
     CONF_FRAMEWORK,
+    CONF_ID,
+    CONF_RESET_PIN,
     KEY_CORE,
     KEY_FRAMEWORK_VERSION,
     KEY_TARGET_FRAMEWORK,
@@ -90,18 +95,43 @@ def _detect_bootloader(config: ConfigType) -> ConfigType:
     return config
 
 
+nrf52_ns = cg.esphome_ns.namespace("nrf52")
+DeviceFirmwareUpdate = nrf52_ns.class_("DeviceFirmwareUpdate", cg.Component)
+
+CONF_DFU = "dfu"
+
 CONFIG_SCHEMA = cv.All(
+    set_core_data,
     cv.Schema(
         {
             cv.Required(CONF_BOARD): cv.string_strict,
             cv.Optional(KEY_BOOTLOADER): cv.one_of(*BOOTLOADERS, lower=True),
+            cv.Optional(CONF_DFU): cv.Schema(
+                {
+                    cv.GenerateID(): cv.declare_id(DeviceFirmwareUpdate),
+                    cv.Required(CONF_RESET_PIN): pins.gpio_output_pin_schema,
+                }
+            ),
         }
     ),
     _detect_bootloader,
-    set_core_data,
 )
 
 
+def _validate_mcumgr(config):
+    bootloader = zephyr_data()[KEY_BOOTLOADER]
+    if bootloader == BOOTLOADER_MCUBOOT:
+        raise cv.Invalid(f"'{bootloader}' bootloader does not support DFU")
+
+
+def _final_validate(config):
+    if CONF_DFU in config:
+        _validate_mcumgr(config)
+
+
+FINAL_VALIDATE_SCHEMA = _final_validate
+
+
 @coroutine_with_priority(1000)
 async def to_code(config: ConfigType) -> None:
     """Convert the configuration to code."""
@@ -136,6 +166,19 @@ async def to_code(config: ConfigType) -> None:
 
     zephyr_to_code(config)
 
+    if dfu_config := config.get(CONF_DFU):
+        CORE.add_job(_dfu_to_code, dfu_config)
+
+
+@coroutine_with_priority(90)
+async def _dfu_to_code(dfu_config):
+    cg.add_define("USE_NRF52_DFU")
+    var = cg.new_Pvariable(dfu_config[CONF_ID])
+    pin = await cg.gpio_pin_expression(dfu_config[CONF_RESET_PIN])
+    cg.add(var.set_reset_pin(pin))
+    zephyr_add_prj_conf("CDC_ACM_DTE_RATE_CALLBACK_SUPPORT", True)
+    await cg.register_component(var, dfu_config)
+
 
 def copy_files() -> None:
     """Copy files to the build directory."""
diff --git a/esphome/components/nrf52/const.py b/esphome/components/nrf52/const.py
index 715d527a66..977ca2252a 100644
--- a/esphome/components/nrf52/const.py
+++ b/esphome/components/nrf52/const.py
@@ -2,6 +2,7 @@ BOOTLOADER_ADAFRUIT = "adafruit"
 BOOTLOADER_ADAFRUIT_NRF52_SD132 = "adafruit_nrf52_sd132"
 BOOTLOADER_ADAFRUIT_NRF52_SD140_V6 = "adafruit_nrf52_sd140_v6"
 BOOTLOADER_ADAFRUIT_NRF52_SD140_V7 = "adafruit_nrf52_sd140_v7"
+
 EXTRA_ADC = [
     "VDD",
     "VDDHDIV5",
diff --git a/esphome/components/nrf52/dfu.cpp b/esphome/components/nrf52/dfu.cpp
new file mode 100644
index 0000000000..9e49373467
--- /dev/null
+++ b/esphome/components/nrf52/dfu.cpp
@@ -0,0 +1,51 @@
+#include "dfu.h"
+
+#ifdef USE_NRF52_DFU
+
+#include <zephyr/device.h>
+#include <zephyr/drivers/uart.h>
+#include <zephyr/drivers/uart/cdc_acm.h>
+#include "esphome/core/log.h"
+
+namespace esphome {
+namespace nrf52 {
+
+static const char *const TAG = "dfu";
+
+volatile bool goto_dfu = false;  // NOLINT(cppcoreguidelines-avoid-non-const-global-variables)
+
+static const uint32_t DFU_DBL_RESET_MAGIC = 0x5A1AD5;  // SALADS
+
+#define DEVICE_AND_COMMA(node_id) DEVICE_DT_GET(node_id),
+
+static void cdc_dte_rate_callback(const struct device * /*unused*/, uint32_t rate) {
+  if (rate == 1200) {
+    goto_dfu = true;
+  }
+}
+void DeviceFirmwareUpdate::setup() {
+  this->reset_pin_->setup();
+  const struct device *cdc_dev[] = {DT_FOREACH_STATUS_OKAY(zephyr_cdc_acm_uart, DEVICE_AND_COMMA)};
+  for (auto &idx : cdc_dev) {
+    cdc_acm_dte_rate_callback_set(idx, cdc_dte_rate_callback);
+  }
+}
+
+void DeviceFirmwareUpdate::loop() {
+  if (goto_dfu) {
+    goto_dfu = false;
+    volatile uint32_t *dbl_reset_mem = (volatile uint32_t *) 0x20007F7C;
+    (*dbl_reset_mem) = DFU_DBL_RESET_MAGIC;
+    this->reset_pin_->digital_write(true);
+  }
+}
+
+void DeviceFirmwareUpdate::dump_config() {
+  ESP_LOGCONFIG(TAG, "DFU:");
+  LOG_PIN("  RESET Pin: ", this->reset_pin_);
+}
+
+}  // namespace nrf52
+}  // namespace esphome
+
+#endif
diff --git a/esphome/components/nrf52/dfu.h b/esphome/components/nrf52/dfu.h
new file mode 100644
index 0000000000..979a4567cf
--- /dev/null
+++ b/esphome/components/nrf52/dfu.h
@@ -0,0 +1,24 @@
+#pragma once
+
+#include "esphome/core/defines.h"
+#ifdef USE_NRF52_DFU
+#include "esphome/core/component.h"
+#include "esphome/core/gpio.h"
+
+namespace esphome {
+namespace nrf52 {
+class DeviceFirmwareUpdate : public Component {
+ public:
+  void setup() override;
+  void loop() override;
+  void set_reset_pin(GPIOPin *reset) { this->reset_pin_ = reset; }
+  void dump_config() override;
+
+ protected:
+  GPIOPin *reset_pin_;
+};
+
+}  // namespace nrf52
+}  // namespace esphome
+
+#endif
diff --git a/esphome/core/defines.h b/esphome/core/defines.h
index 5df3bcf475..9a7e090b83 100644
--- a/esphome/core/defines.h
+++ b/esphome/core/defines.h
@@ -240,6 +240,10 @@
 #define USE_SOCKET_SELECT_SUPPORT
 #endif
 
+#ifdef USE_NRF52
+#define USE_NRF52_DFU
+#endif
+
 // Disabled feature flags
 // #define USE_BSEC   // Requires a library with proprietary license
 // #define USE_BSEC2  // Requires a library with proprietary license
diff --git a/tests/components/nrf52/test.nrf52-adafruit.yaml b/tests/components/nrf52/test.nrf52-adafruit.yaml
new file mode 100644
index 0000000000..3fe80209b6
--- /dev/null
+++ b/tests/components/nrf52/test.nrf52-adafruit.yaml
@@ -0,0 +1,7 @@
+nrf52:
+  dfu:
+    reset_pin:
+      number: 14
+      inverted: true
+      mode:
+        output: true