diff --git a/esphome/components/zephyr_ble_server/__init__.py b/esphome/components/zephyr_ble_server/__init__.py
index bc811c19f7..a41dc6a18f 100644
--- a/esphome/components/zephyr_ble_server/__init__.py
+++ b/esphome/components/zephyr_ble_server/__init__.py
@@ -23,4 +23,5 @@ async def to_code(config):
     var = cg.new_Pvariable(config[CONF_ID])
     zephyr_add_prj_conf("BT", True)
     zephyr_add_prj_conf("BT_PERIPHERAL", True)
+    zephyr_add_prj_conf("BT_DEVICE_NAME_DYNAMIC", True)
     await cg.register_component(var, config)
diff --git a/esphome/components/zephyr_ble_server/ble_server.cpp b/esphome/components/zephyr_ble_server/ble_server.cpp
index 3c74c400c7..f3e981c91b 100644
--- a/esphome/components/zephyr_ble_server/ble_server.cpp
+++ b/esphome/components/zephyr_ble_server/ble_server.cpp
@@ -1,6 +1,7 @@
 #include "ble_server.h"
 #include "esphome/core/defines.h"
 #include "esphome/core/log.h"
+#include "esphome/core/application.h"
 #include <zephyr/bluetooth/bluetooth.h>
 #include <zephyr/bluetooth/conn.h>
 
@@ -64,7 +65,14 @@ void BLEServer::setup() {
   int rc = bt_enable(bt_ready);
   if (rc != 0) {
     ESP_LOGE(TAG, "Bluetooth enable failed: %d", rc);
+    return;
   }
+  rc = bt_set_name(App.get_name().c_str());
+  if (rc != 0) {
+    ESP_LOGE(TAG, "Bluetooth set name failed: %d", rc);
+    return;
+  }
+
 }
 
 }  // namespace zephyr_ble_server