diff --git a/esphome/components/safe_mode/safe_mode.cpp b/esphome/components/safe_mode/safe_mode.cpp
index a6b6a7804b..993808ed5a 100644
--- a/esphome/components/safe_mode/safe_mode.cpp
+++ b/esphome/components/safe_mode/safe_mode.cpp
@@ -98,7 +98,7 @@ bool SafeModeComponent::should_enter_safe_mode(uint8_t num_attempts, uint32_t en
 
   this->status_set_error();
   this->set_timeout(enable_time, []() {
-    ESP_LOGW(TAG, "Safe mode timeout - restarting");
+    ESP_LOGW(TAG, "Timeout, restarting");
     App.reboot();
   });