diff --git a/esphome/components/api/api_frame_helper.cpp b/esphome/components/api/api_frame_helper.cpp
index 97114e30a7..373d27260a 100644
--- a/esphome/components/api/api_frame_helper.cpp
+++ b/esphome/components/api/api_frame_helper.cpp
@@ -12,6 +12,9 @@ namespace esphome::api {
 
 static const char *const TAG = "api.frame_helper";
 
+// Maximum bytes to log in hex format (168 * 3 = 504, under TX buffer size of 512)
+static constexpr size_t API_MAX_LOG_BYTES = 168;
+
 #if ESPHOME_LOG_LEVEL >= ESPHOME_LOG_LEVEL_VERY_VERBOSE
 #define HELPER_LOG(msg, ...) \
   do { \
@@ -24,8 +27,19 @@ static const char *const TAG = "api.frame_helper";
 #endif
 
 #ifdef HELPER_LOG_PACKETS
-#define LOG_PACKET_RECEIVED(buffer) ESP_LOGVV(TAG, "Received frame: %s", format_hex_pretty(buffer).c_str())
-#define LOG_PACKET_SENDING(data, len) ESP_LOGVV(TAG, "Sending raw: %s", format_hex_pretty(data, len).c_str())
+#define LOG_PACKET_RECEIVED(buffer) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Received frame: %s", \
+              format_hex_pretty_to(hex_buf_, (buffer).data(), \
+                                   (buffer).size() < API_MAX_LOG_BYTES ? (buffer).size() : API_MAX_LOG_BYTES)); \
+  } while (0)
+#define LOG_PACKET_SENDING(data, len) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Sending raw: %s", \
+              format_hex_pretty_to(hex_buf_, data, (len) < API_MAX_LOG_BYTES ? (len) : API_MAX_LOG_BYTES)); \
+  } while (0)
 #else
 #define LOG_PACKET_RECEIVED(buffer) ((void) 0)
 #define LOG_PACKET_SENDING(data, len) ((void) 0)
diff --git a/esphome/components/api/api_frame_helper_noise.cpp b/esphome/components/api/api_frame_helper_noise.cpp
index eb56c1824c..11a399feab 100644
--- a/esphome/components/api/api_frame_helper_noise.cpp
+++ b/esphome/components/api/api_frame_helper_noise.cpp
@@ -24,6 +24,9 @@ static const char *const PROLOGUE_INIT = "NoiseAPIInit";
 #endif
 static constexpr size_t PROLOGUE_INIT_LEN = 12;  // strlen("NoiseAPIInit")
 
+// Maximum bytes to log in hex format (168 * 3 = 504, under TX buffer size of 512)
+static constexpr size_t API_MAX_LOG_BYTES = 168;
+
 #if ESPHOME_LOG_LEVEL >= ESPHOME_LOG_LEVEL_VERY_VERBOSE
 #define HELPER_LOG(msg, ...) \
   do { \
@@ -36,8 +39,19 @@ static constexpr size_t PROLOGUE_INIT_LEN = 12;  // strlen("NoiseAPIInit")
 #endif
 
 #ifdef HELPER_LOG_PACKETS
-#define LOG_PACKET_RECEIVED(buffer) ESP_LOGVV(TAG, "Received frame: %s", format_hex_pretty(buffer).c_str())
-#define LOG_PACKET_SENDING(data, len) ESP_LOGVV(TAG, "Sending raw: %s", format_hex_pretty(data, len).c_str())
+#define LOG_PACKET_RECEIVED(buffer) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Received frame: %s", \
+              format_hex_pretty_to(hex_buf_, (buffer).data(), \
+                                   (buffer).size() < API_MAX_LOG_BYTES ? (buffer).size() : API_MAX_LOG_BYTES)); \
+  } while (0)
+#define LOG_PACKET_SENDING(data, len) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Sending raw: %s", \
+              format_hex_pretty_to(hex_buf_, data, (len) < API_MAX_LOG_BYTES ? (len) : API_MAX_LOG_BYTES)); \
+  } while (0)
 #else
 #define LOG_PACKET_RECEIVED(buffer) ((void) 0)
 #define LOG_PACKET_SENDING(data, len) ((void) 0)
diff --git a/esphome/components/api/api_frame_helper_plaintext.cpp b/esphome/components/api/api_frame_helper_plaintext.cpp
index ec54a415f6..8629ca71e4 100644
--- a/esphome/components/api/api_frame_helper_plaintext.cpp
+++ b/esphome/components/api/api_frame_helper_plaintext.cpp
@@ -17,6 +17,9 @@ namespace esphome::api {
 
 static const char *const TAG = "api.plaintext";
 
+// Maximum bytes to log in hex format (168 * 3 = 504, under TX buffer size of 512)
+static constexpr size_t API_MAX_LOG_BYTES = 168;
+
 #if ESPHOME_LOG_LEVEL >= ESPHOME_LOG_LEVEL_VERY_VERBOSE
 #define HELPER_LOG(msg, ...) \
   do { \
@@ -29,8 +32,19 @@ static const char *const TAG = "api.plaintext";
 #endif
 
 #ifdef HELPER_LOG_PACKETS
-#define LOG_PACKET_RECEIVED(buffer) ESP_LOGVV(TAG, "Received frame: %s", format_hex_pretty(buffer).c_str())
-#define LOG_PACKET_SENDING(data, len) ESP_LOGVV(TAG, "Sending raw: %s", format_hex_pretty(data, len).c_str())
+#define LOG_PACKET_RECEIVED(buffer) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Received frame: %s", \
+              format_hex_pretty_to(hex_buf_, (buffer).data(), \
+                                   (buffer).size() < API_MAX_LOG_BYTES ? (buffer).size() : API_MAX_LOG_BYTES)); \
+  } while (0)
+#define LOG_PACKET_SENDING(data, len) \
+  do { \
+    char hex_buf_[format_hex_pretty_size(API_MAX_LOG_BYTES)]; \
+    ESP_LOGVV(TAG, "Sending raw: %s", \
+              format_hex_pretty_to(hex_buf_, data, (len) < API_MAX_LOG_BYTES ? (len) : API_MAX_LOG_BYTES)); \
+  } while (0)
 #else
 #define LOG_PACKET_RECEIVED(buffer) ((void) 0)
 #define LOG_PACKET_SENDING(data, len) ((void) 0)