diff --git a/esphome/components/ina2xx_base/__init__.py b/esphome/components/ina2xx_base/__init__.py
index fef88e72e9..ce68ad2726 100644
--- a/esphome/components/ina2xx_base/__init__.py
+++ b/esphome/components/ina2xx_base/__init__.py
@@ -35,6 +35,7 @@ CONF_CHARGE = "charge"
 CONF_CHARGE_COULOMBS = "charge_coulombs"
 CONF_ENERGY_JOULES = "energy_joules"
 CONF_TEMPERATURE_COEFFICIENT = "temperature_coefficient"
+CONF_RESET_ON_BOOT = "reset_on_boot"
 UNIT_AMPERE_HOURS = "Ah"
 UNIT_COULOMB = "C"
 UNIT_JOULE = "J"
@@ -113,6 +114,7 @@ INA2XX_SCHEMA = cv.Schema(
         cv.Optional(CONF_TEMPERATURE_COEFFICIENT, default=0): cv.int_range(
             min=0, max=16383
         ),
+        cv.Optional(CONF_RESET_ON_BOOT, default=True): cv.boolean,
         cv.Optional(CONF_SHUNT_VOLTAGE): cv.maybe_simple_value(
             sensor.sensor_schema(
                 unit_of_measurement=UNIT_MILLIVOLT,
@@ -206,6 +208,7 @@ async def setup_ina2xx(var, config):
     cg.add(var.set_adc_range(config[CONF_ADC_RANGE]))
     cg.add(var.set_adc_avg_samples(config[CONF_ADC_AVERAGING]))
     cg.add(var.set_shunt_tempco(config[CONF_TEMPERATURE_COEFFICIENT]))
+    cg.add(var.set_reset_on_boot(config[CONF_RESET_ON_BOOT]))
 
     adc_time_config = config[CONF_ADC_TIME]
     if isinstance(adc_time_config, dict):
diff --git a/esphome/components/ina2xx_base/ina2xx_base.cpp b/esphome/components/ina2xx_base/ina2xx_base.cpp
index 35a94e3989..4ab02703e8 100644
--- a/esphome/components/ina2xx_base/ina2xx_base.cpp
+++ b/esphome/components/ina2xx_base/ina2xx_base.cpp
@@ -257,7 +257,12 @@ bool INA2XX::reset_energy_counters() {
 bool INA2XX::reset_config_() {
   ESP_LOGV(TAG, "Reset");
   ConfigurationRegister cfg{0};
-  cfg.RST = true;
+  if (!this->reset_on_boot_) {
+    ESP_LOGI(TAG, "Skipping on-boot device reset");
+    cfg.RST = false;
+  } else {
+    cfg.RST = true;
+  }
   return this->write_unsigned_16_(RegisterMap::REG_CONFIG, cfg.raw_u16);
 }
 
diff --git a/esphome/components/ina2xx_base/ina2xx_base.h b/esphome/components/ina2xx_base/ina2xx_base.h
index 261c5321bf..ba0999b28e 100644
--- a/esphome/components/ina2xx_base/ina2xx_base.h
+++ b/esphome/components/ina2xx_base/ina2xx_base.h
@@ -127,6 +127,7 @@ class INA2XX : public PollingComponent {
   void set_adc_time_die_temperature(AdcTime time) { this->adc_time_die_temperature_ = time; }
   void set_adc_avg_samples(AdcAvgSamples samples) { this->adc_avg_samples_ = samples; }
   void set_shunt_tempco(uint16_t coeff) { this->shunt_tempco_ppm_c_ = coeff; }
+  void set_reset_on_boot(bool reset) { this->reset_on_boot_ = reset; }
 
   void set_shunt_voltage_sensor(sensor::Sensor *sensor) { this->shunt_voltage_sensor_ = sensor; }
   void set_bus_voltage_sensor(sensor::Sensor *sensor) { this->bus_voltage_sensor_ = sensor; }
@@ -172,6 +173,7 @@ class INA2XX : public PollingComponent {
   AdcTime adc_time_die_temperature_{AdcTime::ADC_TIME_4120US};
   AdcAvgSamples adc_avg_samples_{AdcAvgSamples::ADC_AVG_SAMPLES_128};
   uint16_t shunt_tempco_ppm_c_{0};
+  bool reset_on_boot_{true};
 
   //
   // Calculated coefficients
diff --git a/tests/components/ina2xx_i2c/common.yaml b/tests/components/ina2xx_i2c/common.yaml
index 2416ad6daf..748ab94c98 100644
--- a/tests/components/ina2xx_i2c/common.yaml
+++ b/tests/components/ina2xx_i2c/common.yaml
@@ -7,6 +7,7 @@ sensor:
     max_current: 40 A
     adc_range: 1
     temperature_coefficient: 50
+    reset_on_boot: true
     shunt_voltage:
       id: ina2xx_i2c_shunt_voltage
       name: "INA2xx Shunt Voltage"