diff --git a/esphome/components/i2c/i2c_bus_esp_idf.cpp b/esphome/components/i2c/i2c_bus_esp_idf.cpp
index 51688322f6..24c1860e6f 100644
--- a/esphome/components/i2c/i2c_bus_esp_idf.cpp
+++ b/esphome/components/i2c/i2c_bus_esp_idf.cpp
@@ -14,6 +14,7 @@ namespace i2c {
 static const char *const TAG = "i2c.idf";
 
 void IDFI2CBus::setup() {
+  ESP_LOGCONFIG(TAG, "Setting up I2C bus...");
   static i2c_port_t next_port = 0;
   port_ = next_port++;