diff --git a/esphome/components/optolink/optolink_binary_sensor.h b/esphome/components/optolink/optolink_binary_sensor.h
index a9446538db..6ec63cc855 100644
--- a/esphome/components/optolink/optolink_binary_sensor.h
+++ b/esphome/components/optolink/optolink_binary_sensor.h
@@ -23,7 +23,7 @@ class OptolinkBinarySensor : public OptolinkSensorBase,
   void setup() override { setup_datapoint_(); }
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override { publish_state(state); };
 };
 }  // namespace optolink
diff --git a/esphome/components/optolink/optolink_device_info_sensor.h b/esphome/components/optolink/optolink_device_info_sensor.h
index 5c00267fea..94ace35a25 100644
--- a/esphome/components/optolink/optolink_device_info_sensor.h
+++ b/esphome/components/optolink/optolink_device_info_sensor.h
@@ -14,7 +14,7 @@ class OptolinkDeviceInfoSensor : public esphome::text_sensor::TextSensor, public
  public:
   OptolinkDeviceInfoSensor(const std::string &name, Optolink *optolink) {
     optolink_ = optolink;
-    set_name(name);
+    set_name(name.c_str());
     set_update_interval(1800000);
     set_entity_category(esphome::ENTITY_CATEGORY_DIAGNOSTIC);
   }
diff --git a/esphome/components/optolink/optolink_number.h b/esphome/components/optolink/optolink_number.h
index 13ca89041d..6b8409d539 100644
--- a/esphome/components/optolink/optolink_number.h
+++ b/esphome/components/optolink/optolink_number.h
@@ -18,7 +18,7 @@ class OptolinkNumber : public OptolinkSensorBase, public esphome::number::Number
   void setup() override { setup_datapoint_(); }
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override { publish_state(state); };
 
   void control(float value) override;
diff --git a/esphome/components/optolink/optolink_select.h b/esphome/components/optolink/optolink_select.h
index 017239f65f..995c9923f3 100644
--- a/esphome/components/optolink/optolink_select.h
+++ b/esphome/components/optolink/optolink_select.h
@@ -28,7 +28,7 @@ class OptolinkSelect : public OptolinkSensorBase, public esphome::select::Select
   void setup() override { setup_datapoint_(); }
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override;
 
   void control(const std::string &value) override;
diff --git a/esphome/components/optolink/optolink_sensor.h b/esphome/components/optolink/optolink_sensor.h
index f51fd715f9..032af7a03e 100644
--- a/esphome/components/optolink/optolink_sensor.h
+++ b/esphome/components/optolink/optolink_sensor.h
@@ -20,7 +20,7 @@ class OptolinkSensor : public OptolinkSensorBase, public esphome::sensor::Sensor
   void setup() { setup_datapoint_(); }
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override { publish_state(state); };
 };
 }  // namespace optolink
diff --git a/esphome/components/optolink/optolink_sensor_base.h b/esphome/components/optolink/optolink_sensor_base.h
index 4ebaec463c..3c84de4d85 100644
--- a/esphome/components/optolink/optolink_sensor_base.h
+++ b/esphome/components/optolink/optolink_sensor_base.h
@@ -3,6 +3,7 @@
 #ifdef USE_ARDUINO
 
 #include "esphome/core/log.h"
+#include "esphome/core/string_ref.h"
 #include "VitoWiFi.h"
 
 namespace esphome {
@@ -33,7 +34,7 @@ class OptolinkSensorBase {
   void set_div_ratio(int div_ratio) { div_ratio_ = div_ratio; }
 
  protected:
-  virtual const std::string &get_sensor_name() = 0;
+  virtual const StringRef &get_sensor_name() = 0;
   virtual void value_changed(float state) = 0;
 };
 
diff --git a/esphome/components/optolink/optolink_state_sensor.h b/esphome/components/optolink/optolink_state_sensor.h
index 889a777d0a..9652bf2c61 100644
--- a/esphome/components/optolink/optolink_state_sensor.h
+++ b/esphome/components/optolink/optolink_state_sensor.h
@@ -14,7 +14,7 @@ class OptolinkStateSensor : public esphome::text_sensor::TextSensor, public esph
  public:
   OptolinkStateSensor(std::string name, Optolink *optolink) {
     optolink_ = optolink;
-    set_name(name);
+    set_name(name.c_str());
     set_update_interval(1000);
     set_entity_category(esphome::ENTITY_CATEGORY_DIAGNOSTIC);
   }
diff --git a/esphome/components/optolink/optolink_switch.h b/esphome/components/optolink/optolink_switch.h
index 0e4c3d8319..970e7a1a67 100644
--- a/esphome/components/optolink/optolink_switch.h
+++ b/esphome/components/optolink/optolink_switch.h
@@ -21,7 +21,7 @@ class OptolinkSwitch : public OptolinkSensorBase, public esphome::switch_::Switc
   void setup() override { setup_datapoint_(); }
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override { publish_state(state); };
 
   void write_state(bool value) override;
diff --git a/esphome/components/optolink/optolink_text_sensor.h b/esphome/components/optolink/optolink_text_sensor.h
index 5d51e200ac..950b68f1cb 100644
--- a/esphome/components/optolink/optolink_text_sensor.h
+++ b/esphome/components/optolink/optolink_text_sensor.h
@@ -22,7 +22,7 @@ class OptolinkTextSensor : public OptolinkSensorBase,
   void setup() override;
   void update() override { optolink_->read_value(datapoint_); }
 
-  const std::string &get_sensor_name() override { return get_name(); }
+  const StringRef &get_sensor_name() override { return get_name(); }
   void value_changed(float state) override { publish_state(std::to_string(state)); };
 
  private: