diff --git a/script/ci-custom.py b/script/ci-custom.py
index 6f3c513f42..61081608d5 100755
--- a/script/ci-custom.py
+++ b/script/ci-custom.py
@@ -500,7 +500,8 @@ def lint_constants_usage():
             continue
         errs.append(
             f"Constant {highlight(constant)} is defined in {len(uses)} files. Please move all definitions of the "
-            f"constant to const.py (Uses: {', '.join(uses)})"
+            f"constant to const.py (Uses: {', '.join(uses)}) in a separate PR. "
+            "See https://developers.esphome.io/contributing/code/#python"
         )
     return errs