diff --git a/esphome/components/api/api.proto b/esphome/components/api/api.proto
index d59b5e0d3e..e90586a42b 100644
--- a/esphome/components/api/api.proto
+++ b/esphome/components/api/api.proto
@@ -273,6 +273,7 @@ message ListEntitiesBinarySensorResponse {
   bool disabled_by_default = 7;
   string icon = 8;
   EntityCategory entity_category = 9;
+  string device_name = 10;
 }
 message BinarySensorStateResponse {
   option (id) = 21;
@@ -306,6 +307,7 @@ message ListEntitiesCoverResponse {
   string icon = 10;
   EntityCategory entity_category = 11;
   bool supports_stop = 12;
+  string device_name = 13;
 }
 
 enum LegacyCoverState {
diff --git a/esphome/components/api/api_connection.cpp b/esphome/components/api/api_connection.cpp
index 9d7b8c1780..2dddc3b4e0 100644
--- a/esphome/components/api/api_connection.cpp
+++ b/esphome/components/api/api_connection.cpp
@@ -280,6 +280,7 @@ bool APIConnection::try_send_binary_sensor_info(APIConnection *api, void *v_bina
   msg.disabled_by_default = binary_sensor->is_disabled_by_default();
   msg.icon = binary_sensor->get_icon();
   msg.entity_category = static_cast<enums::EntityCategory>(binary_sensor->get_entity_category());
+  msg.device_name = binary_sensor->get_device_name();
   return api->send_list_entities_binary_sensor_response(msg);
 }
 #endif
@@ -330,6 +331,7 @@ bool APIConnection::try_send_cover_info(APIConnection *api, void *v_cover) {
   msg.disabled_by_default = cover->is_disabled_by_default();
   msg.icon = cover->get_icon();
   msg.entity_category = static_cast<enums::EntityCategory>(cover->get_entity_category());
+  msg.device_name = cover->get_device_name();
   return api->send_list_entities_cover_response(msg);
 }
 void APIConnection::cover_command(const CoverCommandRequest &msg) {
diff --git a/esphome/components/api/api_pb2.cpp b/esphome/components/api/api_pb2.cpp
index 8001a74b6d..f386924d5e 100644
--- a/esphome/components/api/api_pb2.cpp
+++ b/esphome/components/api/api_pb2.cpp
@@ -1001,6 +1001,10 @@ bool ListEntitiesBinarySensorResponse::decode_length(uint32_t field_id, ProtoLen
       this->icon = value.as_string();
       return true;
     }
+    case 10: {
+      this->device_name = value.as_string();
+      return true;
+    }
     default:
       return false;
   }
@@ -1025,6 +1029,7 @@ void ListEntitiesBinarySensorResponse::encode(ProtoWriteBuffer buffer) const {
   buffer.encode_bool(7, this->disabled_by_default);
   buffer.encode_string(8, this->icon);
   buffer.encode_enum<enums::EntityCategory>(9, this->entity_category);
+  buffer.encode_string(10, this->device_name);
 }
 #ifdef HAS_PROTO_MESSAGE_DUMP
 void ListEntitiesBinarySensorResponse::dump_to(std::string &out) const {
@@ -1066,6 +1071,10 @@ void ListEntitiesBinarySensorResponse::dump_to(std::string &out) const {
   out.append("  entity_category: ");
   out.append(proto_enum_to_string<enums::EntityCategory>(this->entity_category));
   out.append("\n");
+
+  out.append("  device_name: ");
+  out.append("'").append(this->device_name).append("'");
+  out.append("\n");
   out.append("}");
 }
 #endif
@@ -1169,6 +1178,10 @@ bool ListEntitiesCoverResponse::decode_length(uint32_t field_id, ProtoLengthDeli
       this->icon = value.as_string();
       return true;
     }
+    case 13: {
+      this->device_name = value.as_string();
+      return true;
+    }
     default:
       return false;
   }
@@ -1196,6 +1209,7 @@ void ListEntitiesCoverResponse::encode(ProtoWriteBuffer buffer) const {
   buffer.encode_string(10, this->icon);
   buffer.encode_enum<enums::EntityCategory>(11, this->entity_category);
   buffer.encode_bool(12, this->supports_stop);
+  buffer.encode_string(13, this->device_name);
 }
 #ifdef HAS_PROTO_MESSAGE_DUMP
 void ListEntitiesCoverResponse::dump_to(std::string &out) const {
@@ -1249,6 +1263,10 @@ void ListEntitiesCoverResponse::dump_to(std::string &out) const {
   out.append("  supports_stop: ");
   out.append(YESNO(this->supports_stop));
   out.append("\n");
+
+  out.append("  device_name: ");
+  out.append("'").append(this->device_name).append("'");
+  out.append("\n");
   out.append("}");
 }
 #endif
diff --git a/esphome/components/api/api_pb2.h b/esphome/components/api/api_pb2.h
index 455e3ff6cf..247ec0d65a 100644
--- a/esphome/components/api/api_pb2.h
+++ b/esphome/components/api/api_pb2.h
@@ -402,6 +402,7 @@ class ListEntitiesBinarySensorResponse : public ProtoMessage {
   bool disabled_by_default{false};
   std::string icon{};
   enums::EntityCategory entity_category{};
+  std::string device_name{};
   void encode(ProtoWriteBuffer buffer) const override;
 #ifdef HAS_PROTO_MESSAGE_DUMP
   void dump_to(std::string &out) const override;
@@ -440,6 +441,7 @@ class ListEntitiesCoverResponse : public ProtoMessage {
   std::string icon{};
   enums::EntityCategory entity_category{};
   bool supports_stop{false};
+  std::string device_name{};
   void encode(ProtoWriteBuffer buffer) const override;
 #ifdef HAS_PROTO_MESSAGE_DUMP
   void dump_to(std::string &out) const override;
diff --git a/esphome/config_validation.py b/esphome/config_validation.py
index 858c6e197c..0abbfc1aff 100644
--- a/esphome/config_validation.py
+++ b/esphome/config_validation.py
@@ -21,6 +21,7 @@ from esphome.const import (
     CONF_COMMAND_RETAIN,
     CONF_COMMAND_TOPIC,
     CONF_DAY,
+    CONF_DEVICE_ID,
     CONF_DISABLED_BY_DEFAULT,
     CONF_DISCOVERY,
     CONF_ENTITY_CATEGORY,
@@ -348,6 +349,18 @@ def icon(value):
     )
 
 
+def device_name(value):
+    """Validate that a given config value is a valid device name."""
+    value = string_strict(value)
+    if not value:
+        return value
+    # if re.match("^[\\w\\-]+:[\\w\\-]+$", value):
+    #     return value
+    raise Invalid(
+        'device name must be string that matches a defined device in "deviced:" section'
+    )
+
+
 def boolean(value):
     """Validate the given config option to be a boolean.
 
@@ -1867,6 +1880,8 @@ ENTITY_BASE_SCHEMA = Schema(
         Optional(CONF_DISABLED_BY_DEFAULT, default=False): boolean,
         Optional(CONF_ICON): icon,
         Optional(CONF_ENTITY_CATEGORY): entity_category,
+        Optional(CONF_DEVICE_ID): device_name,
+
     }
 )
 
diff --git a/esphome/const.py b/esphome/const.py
index f6f9b7df80..361d8147bd 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -210,8 +210,10 @@ CONF_DELIMITER = "delimiter"
 CONF_DELTA = "delta"
 CONF_DEST = "dest"
 CONF_DEVICE = "device"
+CONF_DEVICES = "devices"
 CONF_DEVICE_CLASS = "device_class"
 CONF_DEVICE_FACTOR = "device_factor"
+CONF_DEVICE_ID = "device_id"
 CONF_DIELECTRIC_CONSTANT = "dielectric_constant"
 CONF_DIMENSIONS = "dimensions"
 CONF_DIO_PIN = "dio_pin"
diff --git a/esphome/core/entity_base.cpp b/esphome/core/entity_base.cpp
index 725a8569a3..883c23e9f3 100644
--- a/esphome/core/entity_base.cpp
+++ b/esphome/core/entity_base.cpp
@@ -35,6 +35,15 @@ std::string EntityBase::get_icon() const {
 }
 void EntityBase::set_icon(const char *icon) { this->icon_c_str_ = icon; }
 
+// Entity Device Name
+std::string EntityBase::get_device_name() const {
+  if (this->device_name_c_str_ == nullptr) {
+    return "";
+  }
+  return this->device_name_c_str_;
+}
+void EntityBase::set_device_name(const char *device_name) { this->device_name_c_str_ = device_name; }
+
 // Entity Category
 EntityCategory EntityBase::get_entity_category() const { return this->entity_category_; }
 void EntityBase::set_entity_category(EntityCategory entity_category) { this->entity_category_ = entity_category; }
diff --git a/esphome/core/entity_base.h b/esphome/core/entity_base.h
index 4ca21f9ee5..342a1fc042 100644
--- a/esphome/core/entity_base.h
+++ b/esphome/core/entity_base.h
@@ -47,6 +47,10 @@ class EntityBase {
   std::string get_icon() const;
   void set_icon(const char *icon);
 
+  // Get/set this entity's device name
+  std::string get_device_name() const;
+  void set_device_name(const char *icon);
+
  protected:
   /// The hash_base() function has been deprecated. It is kept in this
   /// class for now, to prevent external components from not compiling.
@@ -61,6 +65,7 @@ class EntityBase {
   bool internal_{false};
   bool disabled_by_default_{false};
   EntityCategory entity_category_{ENTITY_CATEGORY_NONE};
+  const char *device_name_c_str_{nullptr};
 };
 
 class EntityBase_DeviceClass {  // NOLINT(readability-identifier-naming)
diff --git a/esphome/cpp_helpers.py b/esphome/cpp_helpers.py
index 9a775bad33..c1b1828d1c 100644
--- a/esphome/cpp_helpers.py
+++ b/esphome/cpp_helpers.py
@@ -1,6 +1,7 @@
 import logging
 
 from esphome.const import (
+    CONF_DEVICE_ID,
     CONF_DISABLED_BY_DEFAULT,
     CONF_ENTITY_CATEGORY,
     CONF_ICON,
@@ -110,6 +111,9 @@ async def setup_entity(var, config):
         add(var.set_icon(config[CONF_ICON]))
     if CONF_ENTITY_CATEGORY in config:
         add(var.set_entity_category(config[CONF_ENTITY_CATEGORY]))
+    if CONF_DEVICE_ID in config:
+        # TODO: lookup the device from devices: section and get the real name
+        add(var.set_device_name(config[CONF_DEVICE_ID]))
 
 
 def extract_registry_entry_config(