diff --git a/esphome/components/font/__init__.py b/esphome/components/font/__init__.py
index 7e34dff22d..22a5f6b2c5 100644
--- a/esphome/components/font/__init__.py
+++ b/esphome/components/font/__init__.py
@@ -67,13 +67,13 @@ def validate_pillow_installed(value):
     except ImportError as err:
         raise cv.Invalid(
             "Please install the pillow python package to use this feature. "
-            '(pip install "pillow==10.0.1")'
+            '(pip install "pillow==10.1.0")'
         ) from err
 
-    if version.parse(PIL.__version__) != version.parse("10.0.1"):
+    if version.parse(PIL.__version__) != version.parse("10.1.0"):
         raise cv.Invalid(
-            "Please update your pillow installation to 10.0.1. "
-            '(pip install "pillow==10.0.1")'
+            "Please update your pillow installation to 10.1.0. "
+            '(pip install "pillow==10.1.0")'
         )
 
     return value
diff --git a/requirements_optional.txt b/requirements_optional.txt
index 40c27f8547..bc4ea08c92 100644
--- a/requirements_optional.txt
+++ b/requirements_optional.txt
@@ -1,3 +1,3 @@
-pillow==10.0.1
+pillow==10.1.0
 cairosvg==2.7.1
 cryptography==41.0.4