diff --git a/esphome/components/kuntze/kuntze.cpp b/esphome/components/kuntze/kuntze.cpp
index 42545d9d54..30f98aaa99 100644
--- a/esphome/components/kuntze/kuntze.cpp
+++ b/esphome/components/kuntze/kuntze.cpp
@@ -14,7 +14,7 @@ void Kuntze::on_modbus_data(const std::vector<uint8_t> &data) {
   auto get_16bit = [&](int i) -> uint16_t { return (uint16_t(data[i * 2]) << 8) | uint16_t(data[i * 2 + 1]); };
 
   this->waiting_ = false;
-  ESP_LOGV(TAG, "Data: %s", hexencode(data).c_str());
+  ESP_LOGV(TAG, "Data: %s", format_hex_pretty(data).c_str());
 
   float value = (float) get_16bit(0);
   for (int i = 0; i < data[3]; i++)